The practice, with its in-depth experience of creating environmentallyfriendly retail facilities that exemplify the five key challenges of retail: attraction, retention, ease of use, integration and revenue, has developed the retail identity and store design for one of the leading luggage brand in the world. With stores across Asia and Europe, the design was developed to address the unique challenges of each retail spaces and providing multiple configurations for adapting the design and layout. The display units were fabricated in India and shipped across various locations requiring extensive detailing to achieve efficiency and reduced freight costs without compromising on the finishing and display.